Un'arma segreta per Retargeting
Un'arma segreta per Retargeting
Blog Article
Real time bidding operates through a popular programmatic advertising model called cost Durante mille, or CPM. Certain types of programmatic ads are measured by cost Durante mille (CPM), which means cost Attraverso thousand impressions.
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Billing. Advertisers are billed based on the number of impressions their ad receives, following the CPM model.
Private marketplaces. RTB facilitates the creation of private marketplaces, where publishers can offer premium inventory exclusively to select advertisers. This provides an opportunity to sell high-quality ad spaces to strategic partners.
RTB improved transparency regarding where publishers place ads and how advertisers bid for them. This technology facilitates the real-time monitoring of these metrics–a feature that’s unavailable Sopra traditional advertising methods.
With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with né-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad.
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RTB with its precise targeting has made online advertising more efficient for publishers as well as advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it contributes to higher revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.
Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
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I started blogging about a year and a half ago, and I’m still waiting to reach a certain level of traffic. Currently, I’m at very few people, around 130 visitors Secondo day, so I don’t want to burden the blog with ads yet.
Real time bidding allows for faster and more efficient buying for advertisers. They are able to have more control over their buying, which cuts down on wasted ad impressions by serving ads to relevant audiences and minimizing ad fraud risk—making it cost-efficient, as well.